Plant-based proteins: Fad or fixture?
There’s a new range of culinary-inspired plant-based products being produced today, and consumers are ready to explore the possibilities.
Through trial and error, new players try their hand at disrupting the market. Those that rise to the top will be the innovators who prioritize consumer insights, partner relationships, and (above all) taste. In our exclusive report, “Changing the rules of the game - Finding millions of casual meat reducers, barely detected by food industry”, we explore the evolving landscape of alternative protein from the perspectives of those who are navigating the space, sharing incredible insights from five experts to set you up for success in this rapidly growing category.Download the Report